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Web usability is a standard which ensures a website is easy for people to use, understand, and navigate.
i-Zimbra always designs and builds websites to the highest standards of web usability.
As the Internet has evolved, users have come to expect websites to work in a particular way.
While every business should try to stand out from the crowd, customers appreciate controls and navigation which are familiar to them.
People come to your website looking for information, and they want to be able to find it quickly and simply. A website which tries to be too 'different' will confuse visitors, who will probably take their business elsewhere.
Just think about the websites that you visit regularly. How do you find your way around them? Can you see immediately when a change has been made or new content has been added? If there are new products or services available, how is this made obvious?
If you compare some of your favourite sites you'll probably see that the fundamentals of how they work are basically the same. You'll probably also realise that this is because web users like yourself are familiar with these methods and find them easy to use as a result. If every website worked differently, we'd need an instruction manual with each one!
While there is no obligation to build a website which works in the same way as others, visitors will soon tire of a website which they find difficult to understand or navigate. That is why certain web usability standards have developed over the lifetime of the Internet, in order to make the web easy for anyone to access, navigate, and use.
Certain conventions have arisen which the majority of websites conform to, and which it is best practice for your business or organisation's site to conform to also. These are some of the conventions that web users have come to expect:-
Building a website using these guidelines ensures that people can quickly and easily understand what your site represents and what products and services it offers.
For advice on the current usability of your website, contact i-Zimbra today.
i-Zimbra has a strong belief that all websites should be as accessible to as many people as possible. We can help you to make the relevant changes to your business website to ensure it reaches the highest possible standard of accessibility Read more about web accessibility >>
i-Zimbra's website design team creates designs that are as practical and eye-catching as those produced by any London company, and for a more attractive price Read more about website design >>
We can run a full health check on your business website, looking for areas in need of improvement and checking your website thoroughly, highlighting problems and pointing out areas where your website could be performing better Read more about website health checks >>
Why not find out more about what we can do to help you and your business today?
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Working with i-Zimbra is great because they know how we need to have our sites built. As a web marketing company ourselves, it is vital that our sites look great and are web standards compliant.Katherine Dawson