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Some very useful tools exist that can help you to optimise your website.
These tools give you the edge you need to achieve better results for your website in search engine results, for search terms that are relevant to your site.
Whether it's finding the best keywords to use or getting the strongest links to your website, there are software and online tools to help you. We recommend some of our favourites, which we have used to great success in helping our clients' websites perform better in search engine results pages.
Wordtracker was created in 1997 and has gone on to become the SEO industry's leading keyword research tool. By entering keywords appropriate to your business into Wordtracker's online software, you can find out which words and phrases are actually being entered into search engines, which terms have the most searches, and which terms are being competed for the most. Using this information, it is easy to pick out the keywords which are likely to perform best for your site - you may even find a highly searched-for term that your competitors have not targeted.
Keyword Discovery is another online keyword research tool which we have found to be incredibly useful. It works in a similar way to Wordtracker, but gives you the option of localising your search to a particular country. This works well for businesses who only operate nationally, as they can focus their keyword research on potential customers only, rather than global web users.
SEO Elite is software that gives you detailed analysis of incoming links to any website. This means that not only can you look at the quality of links to your own site, but you can also analyse links to competitor websites.
With information on who is providing strong links to your competitors, you can approach those sites and request that they link to your site, too. SEO Elite also allows you to see which links are not working, and possibly even damaging your standing in search engine rankings, so that you can remove them.
All of these SEO tools cost money, either to purchase the software or for a subscription. However, i-Zimbra uses all of these tools and more as part of our regular SEO package, offering you the powerful potential of all of these applications at great value.
For advice on Search Engine Optimisation, or recommendations for SEO tools and software to optimise your website, contact i-Zimbra today.
We have a wealth of experience in creating original text copy which attracts the right kind of web visitors - those that want to use your business Read more about SEO copywriting >>
Google Analytics is a free online web traffic analysis software package which anyone can use, free of charge Read more about Google Analytics >>
We have used a number of different tools for analysing web traffic, and find that ClickTracks is by far the most powerful, fastest, and easiest to use Read more about ClickTracks >>
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The joy of employingRoger Bowell
i-Zimbra to promote your website is the speed with which they respond to customer requests and the excellent results they achieve