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With so many websites out there, how do you make sure your site gets noticed?
Many people think that the best way to get noticed on the web is to build a flashy website with lots of 'bells and whistles', ie. animations and features that don't really offer any information but look impressive.
But the Internet is like one big book, and that is how the majority of people use it - they are looking for information. A book full of pictures is nice to look at, but if it doesn't have any interesting text in it, you'll soon put it down.
Search engines are also on the lookout for information. 'Spiders' - the automated programs that search engines use to look through web content on a regular basis - can only use the text content of a site to work out what the site is about.
The answer seems easy. If your site is selling flowers, you just plaster the word 'flowers' all over your website, right? Unfortunately, no. While this method used to work, it is now frowned upon by the major search engines, and if they think you are 'cheating' in this way it can have a serious effect on where your site appears in listings.
The right way of getting search engines to promote your services is to write unique and natural text which talks about what you do without simply repeating the same words over and over.
i-Zimbra can optimise the content of your site to ensure it gets a positive response from search engines and improves your chances of a higher listing. We have a wealth of experience in creating original text copy which attracts the right kind of web visitors - those that want to use your business.
Of course, when it comes to writing about the products and services you offer, you are the best person to do that.
We encourage our clients to supply their own copy for the website, as they have a far more detailed knowledge of the subject matter than our copywriters. We then simply use our SEO expertise to make small 'tweaks' to the text which will improve the chances of it getting a good listing in search engine results.
If you would rather not spend time writing copy, then i-Zimbra can take the whole job on. We have an expert team of copywriters who are skilled in SEO techniques. Their copy is thoroughly researched, and must always be approved by the client before being published on the web. Contact us today to ask about our copywriting service.
i-Zimbra can monitor all visitors to your website, usually referred to as 'web traffic', and analyse how those visitors behaved while on your site Read more about web traffic analysis and reporting >>
Search Engine Optimisation is an important way of giving your business website a higher profile on the web and ensuring it can successfully contend with online competitors Read more about Search Engine Optimisation >>
The more links you have coming in to your website from other, good quality sites, the better. It shows search engines that your site is popular, and of course it advertises your site to a wider audience Read more about website linking >>
Why not find out more about what we can do to help you and your business today?
Interested in our services? Leave a message and we'll get back to you as soon as possible.
The joy of employingRoger Bowell
i-Zimbra to promote your website is the speed with which they respond to customer requests and the excellent results they achieve